TDM (Text & Data Mining) is a revolutionary technology that enables researchers to analyze large data sets with artificial intelligence. However, the EU has proposed new legislation that could unintentionally threaten the future of this innovation. In collaboration with APCO, we created a visual identity and website to help the European Alliance for Research Excellence (EARE) spread the word about this problem.
We chose for a fresh approach that combined a professional feeling with the modern look of a blue gradient. The logo was designed to visualize the complexity of data research in a visually appealing way. Simplicity is key when it comes to the structure of the website. Visitors will easily find content that is most important to them. Check it out here: www.eare.eu