Every four years, Belgian companies with more than 50 employees need to organise social elections. To help their customers with this complicated procedure, Partena Professional decided to set up a video series where they explain the basics of the social elections process. With a clear sales target in mind, they asked Absolute to create the videos supported by a digital strategy.
We created four short videos that each explained a different aspect of the social elections. Using motion design allowed us to turn the complicated source material into a clear and digestible video series. With 110% of their sales goal achieved, the online campaign is nothing short of a great success!