Sibelga
Safety campaign

The solution

Absolute Agency proposed a communication plan to Sibelga that would keep its staff gripped all year round.

This was to ensure that the message took root in their minds.

6 themes were established, which allowed for a rotation every 2 months in terms of visuals and basic message.

For the concept, the "employee of the month" approach was twisted around to instead showcase an injured employee by presenting them in a visual designed to shock.

The text "Don't be the injured employee of the month" accompanying this serious, bleak photo served to reinforce the message.

In addition to static visuals (designed to be displayed or digitally shared), behind-the-scenes videos were shot to accompany the campaign and take some of the drama out of it, while at the same time providing information.

An intranet section was also set up for each theme to provide advice and good practices.