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Zythosfestival Packaging

The task

The Anders brewery, located in Limburg (Belgium) called upon Absolute Agency once again to create the identity and design of its two beers that are brewed exclusively for the famous Zythos festival, an unmissable event for aficionados of hoppy brews. The objective was to create two designs for two radically opposed beers, while creating a beautiful, cohesive and impactful family. A brother doesn’t necessarily look like his sister, does he?

The solution

Three of our graphic designers worked on three very different tracks and the track that was chosen was based on a very handmade approach, also very poetic, very focused on the explosion of flavours and sensations. Typographic games were used to support these unique designs, forming a beautiful and happy hop family. All the sketches were made by hand and finished with an iPad Pro, then finalized in photoshop. We are very happy with the result and are even happier to be able to taste them at the festival. T-shirts were designed for the occasion.




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