2021 was a big year for Gymna as they launched their new entry-level treatment table: the gymna.GO. Marketed at a broad target group, they wanted to create a brand concept that was fresh, colourful and that spoke directly to their customers. As their trusted partner since many years, they called on us to develop the product identity and launch campaign from start to finish.
What we loved straight away was the creative freedom that Gymna gave us to develop the product’s identity. We tested many things and finally ended up with creating colourful 3D environments where we would place the gymna.GO tables. It both honourd the table’s genius simplicity and appealed to the target audience. Once the branding was established, we created many communication tools to support the launch campaign, such as a video, brochures, social media ads, etc.