How to create a new brand identity for an organization that represents many of your favorite car brands? Motion is responsible for all Belgian motorsport activities of Volkswagen, Audi, Skoda, Seat, Porsche, Bentley, and Lamborghini. So combining this diverse bunch of car brands in a coherent visual identity, surely was a challenge!
We designed a logo that combined the raw passion for motorsport, featured by our original calligraphy design, and the elegance of the cars of the brands represented by Motion. With some imagination you can even recognize a challenging racetrack in the logo’s fluid lines. Together with a modern grey background, we gave the brand the powerful identity it deserves.