MUDIA was created with a vision that a museum should be fun and accessible to everyone. True to its motto “A new perspective on art”, MUDIA positions itself as a museum attraction, with more than 300 original and international works. With a unique museum concept goes a unique visual identity, so we were honoured to be invited to design this identity for them.
When we designed the identity, we wanted the playful character of the museum to be visually present. The red dot of the ‘i’ of Mudia became therefore a character on its own that bounces throughout the different designs, such as brochures, flyers, posters, wall papers, interior & exterior signage, etc.