2018 was an important year for Gymna, as they launched their new treatment table, the gymna.PRO, which takes up an important spot in their product range. As a long-time client of ours, they trusted us to develop the branding and product launch of this innovative new table.
By creating specific physiotherapist characters using the gymna.PRO for different purposes, we placed the versatility of the table in the spotlight. For each of them, we designed a physiotherapy practice that we used as a set for a photo shoot. Afterwards, we used this wide variety of images to develop the other deliverables, such as brochures, print ads, etc. The technical ingenuity of the gymna.PRO was highlighted by a 3D video we made.
- Motion design