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Inside Comm’ #18
Podcasts, the New Darling of Internal Communication

Helene Renaud

Author

Helene Renaud

Date

February 11, 2021

Hello everyone, I’m Hélène Renaud, co-founder of Absolute Agency, and you’re listening to Inside Comm’.
During this podcast, we’ll explore the different issues and facets of internal communication in 2021! 🙂
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Spotify  To listen to this episode on Spotify, click here.
Apple  To listen to this episode on Apple Podcast, click here.
  To listen to this episode on Google Podcasts, click here.

As this podcast is in French, we propose you a transcript of the episode below in English.
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If you follow me a little on LI, you’ll know how much I love podcasts…
so it won’t surprise you that I’m talking about them in this episode… but perhaps you’re wondering what impact they have on internal communication…

Let me tell you what I think 🙂
Podcasts, if done well, meet 3 key expectations employees have in 2021.

  • Firstly, the need to get away from screens… you know the drill… 2020 was a year like no other, where we all spent time, in private or professional situations, bonding with people via screens… Podcasts indeed let you disconnect, as they can be done in the background… for example while doing something else at the same time (walking, driving, cooking, etc.).
  • Secondly, with this emancipation from screens, podcasts become a new tool to help you memorise content better. Since our mind isn’t being consumed by images, it can wander freely, leaving us to imagine.
  • Finally, the podcast is an engaging medium where people are the focus of attention.

Now that we’ve seen why it was worth producing this episode, I’d like to tell you more about the different applications possible.
Whether presenting a job profile, giving updates on a project’s progress, sharing tips on professional development, training or simply spreading your corporate culture, company podcasts are proving an ideal way to reach all employees in an organisation.
Of course, this list isn’t exhaustive, and it all depends on your company and how it is organised!

It’s up to you to make your own communication plan, including establishing a clear editorial line.
Initially, go for short (I’d say less than 5 minutes) and educational formats like ‘3 tips for’… ‘5 minutes to get to know Mr. x’… this’ll give you a feel for how it works!

Once your concept and communication plan are in place, don’t hesitate to give others a chance to contribute, diversifying the speakers as much as possible if suitable for your concept!

Also, feel free to vary the formats by doing interviews with colleagues or making episodes where only one person is giving advice and tips.
Now comes the content production stage!
An outside partner can of course help you set up this fantastic project and produce them for you… but you can also produce them yourself, simply purchase microphones and a digital recorder.

This medium is quite economical, and lets you for example create a test & learn pilot production of a few episodes, so you can adjust them if necessary after a few months or longer!
Finally, as far as dissemination goes, and since it’s still a relatively new kid on the communication block, don’t hesitate to publicise it widely so that people know about it and understand why it’s used.
What can also be interesting in terms of feedback is to build a small community of listeners-testers who can give valuable input.

So get recording, and feel free to send me any feedback or contact me if you need help getting started! 🎙

Until next time!

By Hélène Renaud

 

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