Hello everyone, I’m Hélène Renaud, co-founder of Absolute Agency, and you’re listening to Inside Comm’.
During this podcast, we’ll explore the different issues and facets of internal communication in 2021! 🙂
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At a time when the term Employer branding is taking on wider connotations, I thought it the right time to hone in on this to try and change the game a little.
Let me explain… 🙂
As a communication agency, we’re often approached by clients wanting to improve or simply begin developing an employer branding strategy aimed at their future talents…
Our advice to these clients or prospects is first and foremost to do yourself a favour, if I can put it like that, and focus on the employees already in the company… as a starting point…
As everyone knows, employee satisfaction and their commitment to the company has a huge influence on those looking in from the outside.
Furthermore, without delving into too much detail, with the younger generations rating anything that moves and where sites like Glassdoor let anyone find out about the in-house satisfaction of employees on site, some companies may find the journey somewhat challenging…
At Absolute, we therefore recommend you first focus on the employee experience.
But what exactly is the employee experience?
In short, it’s all the contact points between the company and the employee in terms of HR, internal communication and managerial actions.
And this applies from day 1 on the job through to the end of the contract.
Any company that cares about the well-being of its employees could therefore start by conducting an internal survey to gain a better understanding of what life is like inside the company. All groups and all professions combined.
The survey results can then be used to put in place an internal communication strategy that will also benefit the outside world over the medium term.
The key word for this communication is coherence. Only then will your company be able to capitalise on its internal communication and produce a successful employer brand!
After all, how can you portray a positive and appealing image of your company if your in-house staff are not fulfilled and motivation is crushed at the core?
Once your employee experience is satisfying, you can then focus on your employer branding, and you’ll soon see that you’re even more appealing!
I’ll end this episode with two figures from 2020: 83% of hires start with online research into the company, and companies with a strong employer brand reduce their hiring costs by 43%.
So here’s to your satisfaction surveys 😉 and see you soon for a new episode!
