Hello everyone, I’m Hélène Renaud, co-founder of Absolute Agency, and you’re listening to Inside Comm’.
During this podcast, we’ll explore the different issues and facets of internal communication in 2021! 🙂
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Hélène Renaud, co-founder of Absolute Agency, gives you 6 tips on how to run an enterprise social network so that it can be of real value for all employees.
But first of all, let’s see how this enterprise social network can be relevant to you
It’s becoming increasingly important to communicate properly in companies. Especially since the beginning of 2020 when the cards have been shuffled. An ESN (or Enterprise Social Network) and more generally internal communication tools are therefore at your service to:
- Create a good flow of information
- Encourage better investment or a better rate of commitment from employees
- Create a better climate of trust favourable to work
This being said, we are not teaching you anything by telling you that internal communication, just like external communication, is the result of a good media mix between the different tools available to you. ESN is one of them. There are various proposals in terms of brands on the market today. We can mention Yammer (part of the Microsoft suite) or Workplace (owned by Facebook).
An ESN is a collaborative digital tool which, if well managed, can have a great impact on team cohesion.
Here are our 6 tips for running it well:
#1: Our first piece of advice is to think carefully before opening it to all employees and to work on the image and tone you want your enterprise social network to convey. Don’t hesitate to find a name for it, as well as to put it in your company’s colours for a better look. In terms of tone, it is necessary to hold editorial board meetings. During the first committee meeting, discuss the ‘tone of voice’ you want to give to this ESN, and then define the type of posts, their style, and their tone.
#2: Our second piece of advice is to bring together a group of moderators or ambassadors who will be responsible for thinking about the content strategy and the proper management of this tool. As with any social network, it is important to create engaging content, respond, guide and develop the community by bringing together as many employees as possible around subjects that will affect several aspects of the company. This group of animators can be a panel of different business lines or BUs, to be as representative as possible of the company.
#3: Our third tip is related to the previous one: it is about moderation. Moderation will normally be light, due to the fact that anonymity is not required, but it may be necessary from time to time to reframe certain discussions. On the other hand, it will surely be necessary to re-launch certain topics so that they do not stop dead in their tracks! By adding information or new documents, for example.
#4: Our fourth tip is to create groups that encourage information sharing and feedback. In addition to groups related to the business and the company itself such as “HR”, or “New Customers” or “Project X or Y”, don’t hesitate to create more informal groups on common passions or hobbies!
#5: Our fifth tip is: use your social network to organise events and keep them going before and after the momentum.
#6: Finally, our sixth tip: don’t forget to include the presentation of your social network in the onboarding process of every newcomer. In the welcome document, it is important to clearly explain the concept, the tone, the habits so that it is easier to find their way around and to get used to it. Don’t hesitate to create a “Welcome” section on your social network so that the newcomers can introduce themselves!
