We love fonts:
our favourite typefaces

Typography is so much more than just choosing a beautiful font: it’s one of the most essential elements of graphic design. It’s the vessel that carries the content to the reader’s mind. Good typography conveys a certain mood or feeling and holds the reader’s attention. It’s a designer’s tool to add harmony and personality to an otherwise bland block of text. Or as Hermann Zapf, world-famous type designer, puts it: “Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability.”

To show you our love for typography, we wanted to share some of our favourite fonts.

Brice – a funky feeling

Brice is a so-called display typeface. It’s intended for use in large headings, instead of body text. As you can see, they’re often a bit more eccentric than their counterparts used for body text. Brice has a strong personality, inspired by the funk era of the 80s. When you look at it, you just feel the good vibes it gives off. Which is also a good reminder that not every font can be used on any occasion. The font family itself is very large, with a lot of different font-weights and can be used in a lot of different languages. Despite its limited use, we think the typeface is just splendid and very well designed.

Good Hood – a retro feeling

Like Brice, Good Hood is a font with a strong personality. It’s a script typeface, which mimics the fluid strokes of handwriting. The handmade style itself is inspired by sign painting, so the font would mainly be used to create a logo with or to use in special titles. Even though its use is also a bit limited, the work of Eduard’s Pocket is just impeccable. 

Voyage – romantic & curly

Voyage is another font that works really well for titles. It’s a very characteristic typeface that is as unconventional as it is playful. It’s very contrasting with a lot of power. As its name suggests, it’s inspired by a voyage or travelling. 

Neue World – a vintage style

Neue World is inspired by vintage typefaces. It works well for titles, but also for short texts, such as introductions. It’s a very versatile font since it can be elegant when used in light. But it can also be very contrasting when used in bold. 

Helvetica Now – a modern classic with a second youth

Helvetica needs no introduction. It is one of the world’s most iconic and widely used fonts in the world. It works for everything: long text, title, logo, whatever you need! This impactful simplicity is what makes it easy to read and a favourite among graphic designers. In 2019, Monotype took up the impossible challengeof giving Helvetica its second youth. They revamped the whole font family and called it Helvetica Now. It was a daring initiative to tackle such a legendary font, but we like the result!

Olivetta – modern, yet personal

Olivetta puts us in a good mood straight away. Sometimes, ‘modern’ fonts lack a bit of personality, but this cannot be said about Olivetta. Despite her simplicity, she looks very friendly, both used in titles as in body text. She’s the perfect choice for a brand identity that wants to convey good vibes and confidence without taking itself too seriously. 

Research & typography selection by Pablo Boulanger / writing by Louis Liekens