Welcome to Inside Comm’, the podcast in which I explore the internal communication landscape!
I’m Hélène Renaud, the host of this podcast. You’ll get to know me throughout these episodes where I alternate between shorter episodes with some quick tips & tricks and slightly longer episodes where I discuss with internal communicators some best practices and some of their inspiring projects.
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The importance of internal communication
Hello everyone, I’m Hélène Renaud and you’re listening to Inside Comm’.
Today, for this 2nd episode, we’re going to examine the importance in 2020 of putting time, energy and of course money into internal communication.
Internal communication is often overlooked by companies, but it remains a pivotal element in how both large and small organisations operate. Especially today with remote working becoming the norm.
This type of communication concerns everyone involved in the company… not just the management team. It’s not about communication that’s top/down only… but we’ll come back to this later.
No one would argue that management has a key role to play in some of the internal communication since one of its objectives is to share common values, convey meaning and a vision and get all teams on board with the corporate culture.
But the ongoing development of these values and this culture is also a task that needs everyone involved… if you want committed employees.
Good internal communication impacts and reinforces three important factors:
- Trust: Employees need transparency. Good internal communication addresses this need by giving them real points of reference. It therefore establishes and enhances their trust in management.
- Value: The company shows that it respects its employees. Communicating serves to give employees the respect they deserve and values them as recognised as contributors to company life.
- Motivation: When the company gives meaning to their tasks, employees gain a greater understanding of the objectives, and can pursue them in better ways. This boosts the work atmosphere and general motivation.
Internal communication is therefore a true vehicle of involvement.
Introducing it as early as possible into your company will boost motivation; every employee will feel more invested.
To conclude this episode, it is worth remembering that a company’s employees are its primary ambassadors. They are the ones who contribute to the customer experience in the end!
Everyone’s a winner!
See you soon for another episode!
By Hélène Renaud
