Touring was looking for new assistance-providers to help them out during the busy summer period. So they asked Absolute Agency to create an original recruitment video in motion design. Not an easy vacancy to fill, so they needed an original video that would capture people’s attention.
Absolute Agency found inspiration for this video in the old school superhero cartoons. By comparing the assistance-providers to superheroes, we re-examined their work and made the position more appealing. This of course with the necessary touches of humour. We chose a stylised design, reminiscent of the superhero cartoons of the 40s.