Partena Professional – Content Marketing Strategy (Julie)
The task
Partena Professional came to us with a challenge. How could they improve their expert reputation while adding a human touch to their brand? These kinds of projects are right up our alley, so we gladly took up the challenge.
The solution
Content marketing was the key to success, but we wanted to do something more. So we launched “Julie”, Partena Professional’s fictive brand ambassador (or mascot) who acts as the go-to HR expert for their clients. Combined with a strategically solid content plan, Partena Professional’s engagement rate grew quickly and is still an ongoing success!
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