fbpx

Projects /

Partena Professional
Content Strategy Campaign (Julie)

Digital devices showing content marketingDigital devices showing content marketingDigital devices showing content marketingDigital devices showing content marketing

The task

Partena Professional came to us with a challenge. How could they improve their expert reputation while adding a human touch to their brand? These kinds of projects are right up our alley, so we gladly took up the challenge.

The solution

Content marketing was the key to success, but we wanted to do something more. So we launched “Julie”, Partena Professional’s fictive brand ambassador (or mascot) who acts as the go-to HR expert for their clients. Combined with a strategically solid content plan, Partena Professional’s engagement rate grew quickly and is still an ongoing success!


Client

Partena Professional

Year

2017-2020

Tablets showing content marketing
Tablets showing content marketing
Tablets showing content marketing
Smartphones showing content marketing
Smartphones showing content marketing
Smartphones showing content marketing
Digital devices showing content marketing
Digital devices showing content marketing
Digital devices showing content marketing

Subscribe to our newsletter

More about our expertise

Strategy


Content