When Partena Professional noticed that their employee email newsletter was barely read, they turned to Absolute. They wanted to develop a new communication tool that unites all Partena Professional’s employees, across more than 30 locations in Belgium and throughout the brand’s different divisions.
Paper is dead? Of course not! We proposed an in-house paper newspaper that’s sent to the employees’ homes every three months. With a strong focus on the human aspect of the different projects, we created content that speaks to all employees. The result? A newspaper that is actually read and enjoyed by the target group. With a reading percentage of 78%, we proved that paper can still be a very powerful medium!