To promote the benefits of the PCard+, Interparking wanted to set up a lifestyle blog with articles for its road-tripping audience. They also wanted to develop a monthly newsletter to share all the best content with their followers. Web development, content creation and email marketing merged together: we were definitely up for the task!
We designed a simple, yet stylish blog with clear content categories where we uploaded all of Interparking’s PCard+ content. But the real beauty of this project was the CMS and integrated email builder. We developed a process whereby they could produce their own monthly newsletter in a couple of clicks. Completely automated, customisable and of course compliant with the GDPR. It simplified their content management significantly with great results!