After 10 years, the time had come for ING to revamp their brand magazine for their professional clients. It lacked the freshness and in-depth expertise ING wanted to be associated with. Magazines have always been at the heart of Absolute, so we were of course more than delighted when we won the project.
Our simple, yet dynamic layout was a hit, as was the content, meticulously tailored to the target group’s interests. The result is an expert business magazine with a strong focus on edgy global trends and inspiring Belgian entrepreneurial stories. And an eye for leisurely activities as well, since there’s more to life than work. A year later, a quality survey showed that the readers really liked the magazine. According to the audience, the content provided true added value in a well-designed and balanced magazine.