For a new awareness campaign, FIA wanted to find a creative way to make people aware of the negative impact speeding has on a car’s braking distance. To add to the challenge, the campaign needed to be available to all of their members across different countries.
We came up with a web application where people could experience the impact of different speed limits on their braking distance. If they went too fast to brake, they would crash into a teddy bear on the road. We designed and developed the game from start to finish and made it possible to be installed and automatically translated on each of their members’ websites.