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Rebranding Ellipse / X-race /Eole

The task

Compositi is a Belgian equestrian brand and one of the leading specialists in technical polymer riding equipment. To better respond to the needs of their clients, they decided to rearrange their product lines into three different segments: Kids, Classic and Performance. Following this restructuring, Compositi asked Absolute to redesign the Performance product category, including three stirrups: X-Race, Ellipse and Eole.

The solution

Absolute designed a visual identity that was later used as the basis for creating promotional material. These sales tools include packaging for Ellipse, X-Race and Eole, a display for Ellipse, brochures, manuals, etc. Combining the imagery of a black horse with touches of red detail, we gave the branding that raw power inherent to equestrian sports.






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