BIA developed the in-house application SmartFleet which helps their clients monitor their active and non-active fleets in the field. The application comes with a fairly vast range of features, so BIA needed a didactic video to explain them succinctly. A project right up Absolute’s alley!
Based on the briefing of the client and the application itself, we developed a scenario and storyboard for the video. The application is rather technical, so it was a challenge to make a video that’s both concise and comprehensible. On the editing table, we combined real footage and motion graphics into a coherent product that received the thumbs up from both the client and the target audience!