Axa Immo called on Absolute Agency to develop the brand identity for their new business building on Avenue Hermann Debroux. The concept of the building focussed on providing the ideal working conditions where professionals could work, think, create and meet in a flexible environment. Of course, these elements needed to be tangible in the look & feel of the branding concept.
We created the brand identity around the concept of Gravity by using visual elements that alluded to astronomical forms. As a full service agency, our work went far beyond this branding. Apart from a logo, baseline and visual identity, we also organised a photo shoot, created the official brochure of the building, produced the copywriting around the Gravity concept and modelled the architectural plan. Lots of work, but equally lots of fun working on such an innovative real estate project.