ADEPS, the sports federation of Wallonia and Brussels, offers services ranging from sports courses for children to support for professional athletes. With such diverse business activities, they wanted to communicate about their initiatives and promote their affiliated athletes in a brand new way. Absolute to the rescue!
Besides just describing ADEPS’ services, the new communication needed to showcase the organisation’s professionalism, expertise – and of course all the joy they bring to our sporty youth. We came up with the ADEPS Magazine, which is a mix of athlete profiles, interviews, interesting pieces on different sports, informative articles with helpful advice, etc. Together with a refreshing look, the magazine is a fine example of effective content development and a corresponding layout.