Our motivation to win the Halles Saint Géry’s call for tenders was limitless – to say the least! So you can imagine our relief when we closed the deal and were selected to carry out their ambitious rebranding project. New logo, new identity, digital communication, website, and much more. The Halles Saint Géry (HSG) is a highly historical, cultural and social place, linked to the city’s heritage. Plenty of events take place every week in this Brussels temple. Thanks to two workshops, we were able to define the vision and ambition of the HSG. At the same time, they allowed us to present our experts, their skills and our approach to such a project. 2021 will – among others – be the year of Culture for Absolute. With a well-developed methodology and a creative team bubbling with ideas, we invite you to follow this project very closely in the coming months. We will of course keep you informed of its progress.