2016 was a special year for the European Petrochemical Association. To celebrate its 50th birthday, they invited Absolute Agency to design a book that retraces their history. The challenge for Absolute was to create a vivid visual style, while figuring out an appropriate lay-out that structured the 3 parts of the book in a logical way.
The result is a quality book that honors the rich history of EPCA. The reader is guided through the book by an elegant border, representing the timeline, along the images that were selected with care. A lot of attention went into the cover as well, which needed to represent in one image the spirit and the content. It goes without saying that it was nice to hear that the book was received very well at the EPCA Annual Meeting in Budapest.