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Graphic Design Annual Report EPCA

the task

The European Petrochemical Association called on Absolute Agency to produce its 2015 Annual Report. The challenge was to take the 2015 report down a different road in comparison with previous editions, notably by incorporating the new graphic charter and giving the publication a fresh look.  

the solution

The use of pictograms and new typography for quotes, aimed at adding a human face to the report, helps to bring the report to life, yet ensures it retains a clear and structured layout as required for this type of corporate document. The 2015 Annual Report was very well received, and since then Absolute has had the yearly honor of creating EPCA’s Annual Report.





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