How could we market medical equipment which is in essence very complicated to understand, and which has a diverse range of purposes? That was the premise we had to work with while creating the launch campaign of Gymna’s new electrotherapy equipment, the Gymna 200 series. However, the sophisticated nature of the product didn’t hold us back from sinking our teeth into the subject to find a sleek solution.
A wide range of tools needed to be developed for this campaign, notably a video, two brochures, banners, ads, etc. In order to make everything as comprehensible as possible, we pulled our various forces, such as copywriting, motion design and graphic design, together. We are proud of the result that harmonizes the content with a visual style that is perfectly aligned with Gymna’s brand identity.