If a picture says 1000 words, then a video is priceless. It might be a cheesy saying, but it holds an undeniable truth that marketers can no longer ignore. YouTube has become the world’s second largest search engine, is the 3rd most popular website, has more than 1 billion unique visitors each month and has 72 hours of video downloaded every minute. If these stats still don’t convince you of the importance of video marketing, we listed another 7 reasons below:
1/ Everybody loves videos
It’s no secret that the abundance of content on the Almighty Internet has slowly been shortening our attention span. Given the choice between an article that requires some reading effort, or a short video that offers you a condensed and animated version of the same content, most people will choose the latter option.
2/ Video helps your audience to understand your product better
Videos increase your audience’s understanding of your product or service by a staggering 74%. Not only will they understand your product better, a video will also leave a deeper impact on people, making them remember the content even more.
3/ Video has the power to create a buzz
Although it’s not always clear what exactly makes a video go viral, it’s certain that videos have the power to stir up an explosive buzz in no time. In other words, the right videos at the right time can make people talk about your brand from Brussels to Rio de Janeiro in two clicks.
4/ The future of video is mobile
The wide availability of high-speed mobile internet has definitely given the popularity of videos a huge boost. Whether you’re on the train, in a park, or waiting for the bus, you have access to all the information you want, whenever you want. This means that the attention of your audience has become even more accessible.
One of the biggest benefits of video is the emotional impact it can trigger. If your target audience enjoys your video, this can increase purchase intent by up to 97% and brand association by 139%.
6/ Easy to distribute
Once you have created your video, it couldn’t be easier to distribute it on different channels. You can post it on websites like YouTube, Vimeo, DailyMotion, etc. Afterwards you can add it to any of your social network accounts; your chances of creating a buzz will become a lot more likely.
7/ User interaction
The possibility of sharing your video content so easily all over the internet will, when done well, also result in a lot more interaction on social media networks. Your video can be liked, shared, retweeted, … reaching a large audience in no time!
Of course there are plenty of other reasons why video has become one of the most effective communication tools. The most important thing to remember is that, when properly integrated into an overall strategy, video marketing has the potential to reach a larger audience than ever, at the same time leaving an undeniable emotional impact.